Why Professional Property Photos Help Sell Your Home
Professional property photography is a key marketing tool that helps to sell a home. Virtually all property searches begin online and images are undoubtedly the first point of reference for prospective buyers. High-quality, representative photos are crucial to capturing a buyer’s attention, especially when most buyers decide to view a property in as little as 3 seconds.
With amazing photos, buyers will take the time to look at the floorplan, read through the particulars and ultimately book a viewing. For sellers, professional photography attracts as many viewers as possible. It plays a significant role in driving viewings and generating competition, which increases the chance of achieving a great sale price.
Is professional photography still relevant in the age of smartphones?
Nowadays, most people have a smartphone with a good camera so isn’t this a good substitute for professional photographs?
The short answer: no. When it comes to selling property, a professional photographer will do a lot more than take amazing photos – though they’ll do that too!
6 ways professional photography helps sell your home
1. State-of-the-art equipment
Professional photographers use state-of-the-art equipment and wide-angle lenses to capture high-calibre images. These wide-angle shots replicate how the human eye naturally scans a room and help buyers to create a mental picture of the space.
2. Industry experience and expertise
Professional photographers shoot several homes a day and are experts in what sells a property. From choosing the perfect angle and highlighting a home’s best attributes, to working with difficult light and weather conditions: a professional property photographer will make every home look its very best.
3. High-quality editing
Professional photography goes hand-in-hand with professional editing. High-quality editing can fix issues like poor light conditions, glare and reflections. It can enhance blue skies and sunsets, crop out unsightly items like wheelie bins or litter, and highlight the best features of a property.
Representativephotographyis crucial. Nothing puts buyers off more than a property that looks completely different in real life than on screen. A professional photographer will choose the best angles and use editing techniques to maximise a home’s appeal, but won’t distort the facts.
5. Speed and efficiency
Speed and efficiency shouldn’t be underestimated. A professional photographer can shoot a three-bedroom detached home (and sketch a floorplan with measurements) in less than 2 hours. This, coupled with swift post-production, means a property can be ready for the market within just a few days.
6. High-res imagery
Print media is on the decline across the board, and the same is true for marketing schedules. Nowadays properties for sale are largely viewed on a phone, tablet or computer screen so razor-sharp, high-resolution images are essential.
Is professional property photography expensive?
Sellers can expect to pay a fee for professional photography as part of a marketing package and this package can be tailored to suit a variety of needs and budgets i.e. a small package for a one-bedroom flat or a large package for a three-bedroom detached house. This usually includes a digitally-rendered floorplan, professionally-written copy and graphic design.
Cost is a major factor when selling a property, but cutting corners in marketing can be a false economy. Sellers understandably want to maximise the proceeds from a sale, but professional photography is proven to increase interest in a property, generate competition and boost the sale price achieved.
How to prepare for a professional photoshoot
Preparing a property for a professional photoshoot is a lot like preparing your home for guests. In addition to a thorough clean and tidy, be sure to:
- De-clutter and de-personalise all rooms
- Open blinds and curtains to maximise natural light
- Clear the sink and remove laundry from the machine
- Hide toiletries, cleaning products and bins
- Remove any trace of pets e.g. food bowls, beds etc.
Remember to improve your home’s kerb appeal as well. Follow our handy tips on How to Add Kerb Appeal and increase the chance of selling your home.
For more expert advice on professional property photography and selling your home, contact NEST Estate Agents on 01324 228299 or firstname.lastname@example.org